Embed ourselves in the lives of Peruvian families to understand their needs as vendors.
A Data Driven solution for our vendors. Applying the highest Advanced Analytics to bring strategic solutions according needs.
Our first use case in Alicorp, going from classical segmentation, based on historial sales data, to a model based on 400 variables. Precise info from our new 5 Micro-segmentation clusters. Helping elevate strategic solutions for our salesforce, through highest design standards, including accessibility.
Results
10
Sales growth
30
Ticket increase per point of sale
3.6
Additional sales per point
75
Heavy users
