Promoting beauty to achieve personal fulfillment, creating a positive impact on more than 800 thousand consultants in 14 countries.

How One Human-Centered Insight Led to $50M in Growth for Belcorp in just one year. From Service Design to Digital User Experience.

B E L C O R P  E C O S Y S T E M

Design thinking principles like human-centeredness, agility, and a bias toward building have helped Belcorp quickly pivot in response to the digital behavior-change, creating solutions that meets the needs of those working tirelessly for us on the front-lines.
01. Value proposal in Unete.com
02. Strategic Tool to help her management: App EsikaConmigo
03. Benefits and impulse through her space: App SociaEmpresaria
04. Digital tool through Augmented Reality: App Maquillador Virtual
05. Promoting her personal fulfillment with our Virtual Coach program.

Results

800,000

Lives impacted

13

Latam countries

50MM

Million in the first year